Target Audience Profile

Our film only aims to attract a niche audience, as short films in general don't appeal to the masses and are typically only appreciated by other short filmmakers or appreciators of the arts- hipster type characters.

Primary Target Audience Profile

The primary target audience of our short film are 27 year white English females from a large town that fit into "the mainstream" category in the Young & Rubican psychographics. They follow a daily routine and their life choices are based on "we" and not "me". They are family orientated and strive for security for themselves and their family. They don't get out too much as they're busy being a house wife, so bring entertainment into their lives via films and TV programmes. They enjoy a glass of wine during the evening when they stick on Broadchurch or Sherlock, embracing the enjoyment of guessing who the killer is. They fit into the Puritan lifestyle category, striving to feel as if they have fulfilled their duty in life, hence why they enjoy the sense of completion once a murder has been solved on their favourite TV show. These people are the most likely to relate and connect with the protagonist in the short time frame given.

Secondary Target Audience Profile

Our secondary target audience are a younger generation, around 18, males and females. They'd fit into the social grade E as they're students whose main priority currently is their school work, but in their free time they enjoy watching Netflix. They live in a bustling city/town, and following the Young & Rubican psychographics they'd fall into the category of "the struggler"- people who seek escape from reality.  Moving image is the perfect way to achieve this, especially something shrouded in mystery. They watch crime dramas for the sake of the action, rather than our primary target audience who get the thrill out of solving the mystery. They'd fall into the social value group of self actualisers, enthusiastically exploring change and living this excitement via a character on a TV screen's life.